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Digital Content Strategist

Contract Type: 

Faculty of Engineering
Competition No.  -        S107433874
Posting Date  -        Oct 16, 2017
Closing Date  -        Nov 01, 2017
Position Type  -        Full Time - Operating Funded
Salary Range  -        $58,675 to $81,208 per year
Grade  -        10
Hours  -        35

This position offers a comprehensive benefits package which can be viewed at: www.hrs.ualberta.ca.

Engineers are creative people who use their education to solve problems and make the world a better place. You are a creative person who knows how to write the landing page copy and produce the video that informs and inspires young people to become engineers. You know how to measure the page’s performance and how to optimize it. You know how to channel visitors to the stories and information they need.

The University of Alberta, Faculty of Engineering is seeking a Digital Content Strategist who will ensure the Faculty web presence is effective, informative, and a hub for those interested in engineering education and research. Reporting to the Director of Communication and Marketing, this position is responsible for the Faculty of Engineering's web strategy and presence, using Sitecore and other web tools. You will monitor analytics and improve SEO, and conduct research to uncover diverse, untapped audiences in support of the faculty's communications, recruitment, and community-building goals. This position plays a crucial role in community and stakeholder engagement.


    Produces compelling, purpose-driven web content including stories, graphics and animation
    Coordinates content and design of Faculty of Engineering websites and develop policies and procedures across all departments
    Based on audience behaviour and web analytics, optimizes navigation and designs to provide exceptional user experience and to meet faculty communications and marketing goals
    Manages risk and storage solutions for digital assets and develop sustainable web technology strategies
    Writes, reviews, and evaluates requests for proposals, and assist with evaluation of vendor proposals and bids
    Plans and monitors spending on web initiatives and ongoing software-as-service expenditures
    Provides quality control and continuous improvement for the Faculty’s web presence; maintain integrity of the site, ensuring content is accurate and up-to-date
    Leads migrations and upgrades to new CMS systems, create turnkey templates for Sitecore and off-Sitecore platforms
    Provides e-commerce applications and client interfaces such as questionnaires, reply templates, requests for feedback, and other forms, within Sitecore CMS
    Produces and schedules content for faculty digital message boards and signage
    Provides mentorship and training for staff


    Minimum undergraduate degree in a relevant discipline; additional certification in web writing and marketing is desired
    5 years of experience in visual communication and online design
    Knowledge of issues and trends in the post-secondary sector; specific experience relative to visual communication, online design, marketing, and communications in post-secondary Engineering education is preferred
    High level of integrity and trust and a passion for working collaboratively and co-operatively with a wide range of people and cultures
    Knowledge of user experience design and best practices, information architecture, accessibility, and usability testing, expertise in web and social media analytics tools and interpretation
    Exceptional creative, organizational, project management, problem solving, and critical thinking skills
    Exceptional interpersonal, verbal, and written communication skills

How to Apply

Craft a letter explaining how you are going to contribute to the Faculty of Engineering’s culture of effectiveness, trust and execution, and why you are the right fit for this position. Submit this letter, and your resume. Applications received without a cover letter addressing these elements in detail will not be considered.
How to Apply

Apply Online

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.

The University of Alberta is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.

Employer Company: 
University of Alberta

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